Tods Shoes

Articles about online business & random stuff

Month: June 2019

Why I failed my first E-commerce

failed business

So, after reading my introduction post, where I talk about my story on how I started on this world of trying to make some money online, you might be aware that I’ve failed miserably on my first try. I was entirely overwhelmed by the never ending information that I was consuming and – as a consequence – I rushed some phases and mixed up some other things that, needless to say, prevented me from succeeding. Thus, based on my experience of failing an internet business (an e-commerce to be more specific), I consider myself a person with enough authority to give you some tips on what NOT to do when building your own e-commerce.

1. Starting too soon without enough knowledge

This one is a classic beginner mistake. You’re enthusiastic and full of energy for building your online store. You are confident and want to make things work fast – even because you’ve seen dozens of gurus claiming to be totally feasible to start making $5000 in under 30 days. I’m not saying that’s not possible, I myself know people that have achieved such results in this timeframe, even though they had years of experience and knew all the shortcuts, but for a starter that’s completely unreal. Thereby, you get hyped and start creating your business sooner than you should, believing that in no time you’ll be making 5 digits monthly. That’s when you see things are more complicated than you thought it was. It isn’t take a long time to realize that you got yourself stuck without knowing what to do next or what you’ve done wrong. I think the majority of beginners make this mistake and many end up giving up after realizing that it isn’t as easy as they heard from internet gurus. I consider this to be one of the main reasons for my failure in my first online venture.

I consider this Shopify article essential for rookies who are initiating their journey on building an online business.

2. Thinking that clients will eventually show up

If you really think that after structuring your online store you just have to wait for customers to come and start buying all your products, sorry for disappointing you, but you’re completely mistaken. Creating your online store was certainly a challenge and costed a considerable ammount of time (and maybe money), but that’s only the beginning – the essential part, which is making sales, requires even more effort and dedication. You will have to study deeply organic and/or paid traffic if you want to start making sales. Either way, you’ll have a lot of work to do – and here I will give you some task examples just to give you a better understanding.

Organic Traffic

  • On page Search Engine Optimization (SEO)
  • Off page SEO
  • Write good and relevant content on a consistent basis
  • Networking
  • Manage all sorts of social media, etc

Paid Traffic

  • Create your video or image advertisement
  • Setting up your campaign
  • Contacting facebook pages, instagramers or youtubers
  • Analyze the results from different strategies and platforms

These are just few examples of the work that will need to be done. Unfortunately, the only way to get to know them all and to be prepared is to do it yourself. Here’s a video that will give you a better understanding on the Organic X Paid traffic matter:

3. You don’t make track of your business

That’s one common beginners mistake as well. You just simply do the tasks that need to be done but don’t make any register of anything. I think almost everyone who tried to make any type of online business was in that spot before. That’s the kind of thing you only realize the real importance when you start to make an organized log. That way, you can see what strategy is giving you the best results and focus more on the things that give you more returns. As the prominent management consultant Peter Drucker says: “If you can’t measure it, you can’t manage it.” That’s your new mantra from now on.


Building a successful e-commerce isn’t an easy duty – it surely has its merits. All I have to say is that you must not give up on your first failure, this is a long term game, just like a marathon and not like a 100m sprint. There are plenty of opportunities on the internet, so do not panic if you do not succeed on your first try, you still have plenty of time to improve and hopefully build the business you dreamed of.

Featured Online Business of the Month

gainesville towing

Hello to y’all wannabe digital business owners, welcome to my humble blog. I’ve been thinking in starting some kind of posts category where I talk about real success stories in digital venture to try to inspire you in your path. The idea is to do a post like this once a month, but I can’t guarantee you that this is what will actually happen (you will have to forgive me). If you read my last post about the many opportunities that we have to make money on the internet you already know how this business model works. But don’t worry, I will briefly summarize what this online business is about so you do not have to read it right away – but do not forget to check it later if you want to dig deeper into the subject. This way of making money online basically consists in generating potential clients to a company or a service provider – usually through search engine optimization – and charging them a certain value per deal closed or call generated. The secret is to do it for local business from medium sized cities, where the competition is not that high and the returns are reasonably good. So, without further ado, let’s go to the story of this dear friend of mine who was successful on his lead generation site.

How he went from broke to making $1000/mo passively with just one site

This friend of mine was an ordinary person, just like you and me. We both began to study the means of generating an online income at about the same time, basically because of our willingness to live a freer life. As soon as we saw the gigantic opportunity that is to build an online business that generates money on autopilot, and needs very few adjustments to be done, we couldn’t do anything besides searching on how to do our digital adventure work. Even because passive income was a regular subject in our conversations, we were charmed by the possibility of one day leaving the notorious “rat race”, although it seemed more like an unreachable dream. Just a quick spoiler: this friend now lives of his passive earnings of his internet based business (and this could be you too!).

His first successful venture wasn’t anything fancy, anyone with a little patience and determination could do it as well. Essentially, he built a website with the purpose of generating leads for Gainesville towing companies, focusing on connecting the customers to the best towing service provider of the city. When everything was working and good to go he made sure to close a deal with a reliable company, because, as you can possibly tell, he wasn’t a fan of the idea of associating his site with a bad company that would give the clients a poor towing experience and stain his image.

Obviously it was not as simple and glamorous as it may seem. There’s a lot of things to learn and work to do before having a fully functional digital business that makes money on autopilot consistently. For this website in particular it took him about 5 months to build it and start to earn some cash, so it isn’t nearly as easy and quick as this post might suggest it is. It’s worth mentioning that before even thinking about starting anything you will need to spend some weeks studying about the business model that you chosen to do. If you’re interested in this lead generation model I recommend you this blog post – it will certainly assist you in your online journey.

Hope I could inspire you to start a new chapter in your life, best of luck and see you soon!

Best Online Business Models for Beginners

best business model

So I assume that you’re decided to start your online business, right? If not, you may change your mind after reading this post and discovering the numerous possibilities that the internet has to offer to us in the matter of making money. Don’t worry if some business models don’t match your persona, this isn’t an exact science and – hopefully for us all – there are many ways of earning your well deserved money online. Okay, enough talk, lets see where your future source of income will come from (I’m not joking when say this!).

1 – Adsense

Adsense is the most straightforward method of making a revenue on the internet these days. Essentially, it consists in creating a site with valuable content and driving traffic (usually from organic search in search engines such Google, Bing and Yahoo) to it. You receive your paycheck from the clicks (CPC) on the ads and from the number of views you got (RPM), i.e. the greater your reach is, the more money the ad platform will pay you. Of course there are many variables that will influence how much your site will be making, but, as a rule of thumb, more views are always good.

Let me explain the process in a more detailed way. Google earns money from the advertisers from the clicks and views generated through the traffic in your site and then pay you a percentage of the total earned. Google has what’s called Google Display Network (GDN), which is a network of websites that allowed adsense in their sites. With the GDN in hands and the ability of reading the content of the website, Google knows what ads will be relevant to the visitors. In summary it goes like this:

  1. Traffic is generated to the website
  2. Visitors click and/or view the ads
  3. Google charges the advertiser
  4. Google split the money with you

There are many factors and different strategies to take into consideration when optimizing your earnings. I will not talk about them in this article because the main idea is to only give you a brief introduction of the different online business models that exist. That being said, let’s see the next model.

2 – Affiliate marketing

This business model, along with adsense, is one of the simplest and most suitable for those who are starting up in their digital ventures. You just need to sign up to sell a specific product – it can be a real or digital product or even a service – and then create a site about that. If the visitors of the website purchase the product through your link, you’ll receive a comission on the sale – which can vary from 10% up to 70%. There are affiliates programs literally about anything, so there will be plenty of options for you to make some cash.

As any other business, there are pros and cons about it. The main benefit about affiliate marketing is that it is a fairly passive income you will make if you take the route of generating traffic organically (without paying for it). Also, the terms of service of affiliate networks are much more flexible than Adsense, so you’re less likely to get hit by a ban and lose your income source. As for the cons I can cite the high competitiveness, since the entrance barrier is minimal, and the bad reputation that this business model has, seen as a sleazy or even scammy way of making money.

3 – Lead Generation

That’s one of my favorites for starters. The main idea behind this business model is as follow: You build a website and direct your visitors to a company that will provide them with the service that they’re looking for. You are the middleman, your job is only to connect the potential client to a company that’s offering the service they’re looking for. Depending on the niche, you can earn hundreds – even thousands – of dollars per qualified lead. Of course the best paying niches are extremely competitive and will be virtually impossible for any beginner to thrive. But don’t get discouraged. I will reveal the great opportunity behind this business model for starters.

The main secret is to target local markets, in which the competition is much milder and the returns on your efforts are worthy. In general, local business owners are too much worried about other tasks of their business and end up neglecting the opportunity of growth that the internet has to offer. Many of them are even unaware of this possibility. Then people who know how to set up a site for those local companies that ranks well on search engines can make a good ammount of money without much complication. Don’t worry if you don’t know how to do this, it’s not that hard and you can find quality content on the internet for free. Who knows I might write something about it.

What should you do?

Well, that’s an answer only you can tell… But I can tell you that if something of what was written is of your interest you should be prepared to spend some time in learning new concepts and techniques that will be essential in your path as a successfull online entrepreneur. If you are interested in reading more about other online business models, I suggest reading the article and downloading the pdf from this link – you won’t regret it! Don’t get desperate, no business was built overnight. Patience and persistance are essential and, with them, you will eventually achieve your goal. Best of luck on yours venture and make sure to read how I got in this world of making money online.

Introduction to my blog

make money online

Greetings fellow web surfer, how you doing? Hope you’re doing well. I don’t know how you end up in here but, anyways, welcome! First of all, let me introduce myself. My name is Tom and I’m an internet enthusiast who is fascinated with the idea of earning money online and making a living with it through an internet based business. This blog was created with the purpose of sharing my past experiences with online businesses and to give valuable tips that I wish I knew before starting out. But first let me share my story just to give you some context.

As the majority of all humans beigns, the first time I heard you could make money from home (or basically anywhere) with just your laptop and a Wi-fi connection I was really skeptical. Needless to say that I didn’t even look any further into it – I was (and still am sometimes) a very narrow minded person, I simply couldn’t consider this possibility as being true. It was until that in a small chat at the bar when a friend’s friend mentioned he was making a sufficient amount of money on the internet to quit his actual work that I got intrigued and the spark occurred. I’m not going to lie, I was kinda doubting him up till he showed me his affiliate site and his earnings in the past week. That hit me hard, I was totally in shock! I just couldn’t believe that I was being such a fool for so long in thinking that making money online was a scam. In that same night, right after coming home, I started my research and immediately saw the gigantic opportunity that I was missing out. The following weeks were entirely spent in digging deeper in this subject and in trying to figure out what I would have to do to make my first money on the internet. After all, getting myself free of the traditional 9 to 5 office job was my dream (and I think it’s yours too, isn’t it?). Later on – after countless hours of massive content consumption – I decided that I was ready and it was time to take some action.

As you may have noticed by the name of this site, I started by trying to make an e-commerce. My main idea was to build an online store where I would sell fashion items, clothes in general and – of course – shoes of a famous italian brand named Tod’s (what an original idea…). As you probably can tell, this store doesn’t exist anymore and I’m using its name in this blog as a tribute to my first online venture. Although I failed miserably, and I will tell you what were all my mistakes later, I learned a lot of things and I am extremely grateful that I even tried – if it wasn’t for this first step that I have taken, regardless of the outcome, I would still be stuck in my old way of thinking. Anyways, that’s the summary of the story in how I end up in this digital world and I hope I can help you by sharing what I’ve learned in this journey.

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